About Us

Our Story

Our story began after we began to wake up and face the realisation that the world wasn’t going to fix itself. Having changed to a vegan and plant-based lifestyle we began to consider what we could do to really make a difference. And, how we could help others do the same.


As we began reducing the amount of single-use plastics we used, we also considered what other alternatives there were available. One of the easiest swaps was to change from a plastic toothbrush to a wooden one. And so our journey began.

Numbers speak for themselves!

1,000 +

Toothbrushes sold

200 +

Toothbrushes donated

15,000 g

Less plastic waste

I've been using these brushes for months now. The swap from plastic to bamboo is one of the easiest things ever.

I'll never go back to plastic brushes.


Jeanette Morris

Our Vision

We want to see a world where we appreciate what we have and consider each purchase we make along with the impact it’ll have on nature.

We can all do something to reduce our plastic, waste and live more eco-friendly lives.



Make the change

We want to help heal our planet by creating eco-friendly products that are easy for people to incorporate into their everyday life.


So, make a simple change that can have a positive impact on our planet. Swap your plastic toothbrush to a bamboo one.

Designed in England

We're committed to creating eco-friendly products that anyone can easily use and incorporate into their everyday living.


for a better future